Carpet Cleaning Business Cleans Up with Unforgettable Number

Background: Although dissolved as part of a larger corporate restructuring, Martin & Peterman, Inc. (MPI) was one of the first companies in Colorado to build a company with the power of its unforgettable number.  The number is now in service with Freedom Cab Company.

Challenge: MPI started business as a residential carpet service company – cleaning, dyeing, and repairing carpet.  Hard work is usually the main requirement to success, but, luck and good fortune doesn’t hurt either.  The first and possibly the most fortunate event for MPI was the acquisition of the 303-444-4444 telephone number.  The number was dialed to see who owned it and fortunately it was disconnected.  By 8:00am the next morning this number belonged to MPI.  This unique number was instrumental in the growth of MPI; customers simply did not forget the number.

Strategy: Use unforgettable in multiple forms of advertising to test advertising response rates and capture caller information.

Results: The carpet cleaning business used the number in television advertising, direct mail and trade show marketing materials. The number is also featured on all of their trucks as a form of outdoor advertising. By using their unforgettable number in all marketing communications, Peterman knows this further branded his business.

“I was was convinced that using the number in every piece of advertising would brand our business in a very powerful way.  I absolutely built the business on the use of this number."