Background: This company has been in the home improvement business for fifteen years. Scott Keegan, General Manager, sees inherent value in branding his business through all marketing materials and advertising executed.
Manager: Scott Keegan, General Manager � Upstate NY
Challenge: Advertise various home improvement services in many different advertising media while tracking which forms of advertising generate leads effectively.
Strategy: Use unforgettable in multiple forms of advertising to test advertising response rates and capture caller information.
Results: The home improvement business uses 1the number in television advertising, direct mail and trade show marketing materials. The number is also featured on all of their trucks as a form of outdoor advertising. By using the vanity number in all of their marketing communications, Keegan knows this is further branding his business.
�I am 100% committed to using (the number) in all advertising we do because we�ve had such success since we activated the number eighteen months ago.�
Keegan had been using a traditional number in his advertising however the volume of incoming calls and leads was low. �After activating a vanity number our incoming calls increased because people remembered the number from our advertising and called us even after our commercials stopped airing.�
Keegan also noticed they were receiving many calls during off-business hours - late nights and weekends. To capture those leads and sales he uses the detailed Call Tracking reports to retrieve the phone numbers of those callers and then his sales team follows up with those leads. Having this information gives Keegan and his team the ability to �chase� sales and close more deals.