Job Description:

Marketing Manager – Partner Products

The Marketing Manager – Partner Products will manage and execute all aspects of the CRM Solutions Premier Solutions Program (PSP) as well as related partner development programs.

Responsibilities:

Proactively seek and develop relationships with companies that sell products and services that integrate with and complement the products in the CRM Solutions portfolio.

Develop launch readiness plans for each Premier Partner Solution and manage the execution of those plans.

Create and distribute marketing deliverables for each Premier Partner Solution, including web content, collateral, and selling tools.

Manage relationships with Tech Partners, maintain the partner product catalog, and execute on the deliverables associated with these relationships.

Work with direct and customer marketing groups on content for outbound campaigns and PR to prospects and customer audiences.

Collaborate with Product Management to identify areas of need for future Partner products and address pricing, packaging and integration.

Facilitate Partner participation in events and road shows.

Facilitate training on Partner products to Sales, resellers, and employees.

Develop best practices for the PSP program.

The Marketing Manager – Partner Products will also identify, establish, and manage key strategic alliances and seek co-marketing opportunities with additional companies with synergistic solutions as appropriate.